> ## Documentation Index
> Fetch the complete documentation index at: https://octanist.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# LinkedIn Ads

> Set up a LinkedIn Ads integration to automatically send your qualified and converted leads to LinkedIn Ads.

The LinkedIn Ads integration uses the **Offline Conversions API**, allowing Octanist to automatically upload qualified and converted leads into LinkedIn Ads for better campaign optimization.

## Table of Contents

1. [Connect Your LinkedIn Ads Account](#1-connect-your-linkedin-ads-account)
2. [Map Your Conversions](#2-map-your-conversions)
3. [Finalize Setup](#3-finalize-setup)

<iframe src="https://www.youtube.com/embed/uW8oAzAOSN8" title="YouTube video player" frameborder="0" className="w-full aspect-video rounded-xl" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen />

***

## 1. Connect Your LinkedIn Ads Account

1. In the Octanist dashboard, navigate to **Integrations** and click **Add Integration**.
2. Search for **LinkedIn Ads** and click **Set Up**.
3. If prompted, grant the required LinkedIn permissions.
4. Select the **Ad Account** you want to connect.
5. Click **Next**.

<Tip>
  If you've previously granted permissions, you'll skip the authorization screen and go straight to account selection.
</Tip>

***

## 2. Map Your Conversions

In this step, you'll link your Octanist lead stages to LinkedIn conversion actions.

1. For each lead stage, either **select an existing conversion** from your LinkedIn Ads account or **create a new one**.
2. Map the following:
   * **Qualified Lead** → select or create the corresponding LinkedIn conversion.
   * **Converted (Won) Lead** → select or create the corresponding LinkedIn conversion.
3. Click **Next**.

<Tip>
  If you've already set up conversions in LinkedIn Campaign Manager, they'll appear here ready to select.
</Tip>

***

## 3. Finalize Setup

1. Give the integration an **internal name** so you can easily identify it later (e.g., *Company Name – LinkedIn Ads*).
2. Review the **advanced settings**:
   * **Enhanced Conversions for Leads** is enabled by default for improved match rates.
   * Enable **Backfill Existing Leads** if you want to retroactively upload leads that were qualified or converted before this integration was activated.
3. Click **Complete Setup**.

Your LinkedIn Offline Conversions integration is now **active**. Octanist will automatically upload your qualified and converted leads to LinkedIn Ads.

If you need assistance, reach out to [support@octanist.com](mailto:support@octanist.com).