> ## Documentation Index
> Fetch the complete documentation index at: https://octanist.com/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Microsoft Ads

> Send qualified and converted leads from Octanist to Microsoft Ads to optimize your campaigns based on real results.

With the Microsoft Ads integration, Octanist can send qualified and converted leads directly to Microsoft Ads. This allows Microsoft Ads to optimize campaigns based on actual results instead of just lead volume.

<Note>
  If you have any questions, reach out to us at [support@octanist.com](mailto:support@octanist.com).
</Note>

## Table of Contents

1. [Connect Your Microsoft Ads Account](#1-connect-your-microsoft-ads-account)
2. [Map Conversion Names](#2-map-conversion-names)
3. [Finalize the Integration](#3-finalize-the-integration)

## Setup Video

<iframe src="https://www.youtube.com/embed/mRWOTeYx_b8" title="YouTube video player" frameborder="0" className="w-full aspect-video rounded-xl" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen />

***

## 1. Connect Your Microsoft Ads Account

1. In your Octanist dashboard, navigate to **Integrations > Outgoing**.
2. Click **Add Integration** and select **Microsoft Ads**.
3. Grant the required permissions and select the correct Ad Account.
4. Click **Continue**.

***

## 2. Map Conversion Names

In this step, you'll map your Octanist lead statuses to Microsoft Ads conversion names.

* **Qualified Lead:** Select an existing conversion name from the list, or create a new one by clicking the **+** button.
* **Converted Lead:** Do the same — select an existing name or create a new one.

<Note>
  Conversion names must exactly match what is configured in your Microsoft Ads account. If you're creating new ones, they will be created on the Microsoft Ads side as well.
</Note>

Click **Next Step** to continue.

***

## 3. Finalize the Integration

1. Give the integration an **internal name** for your own reference.
2. Optionally, adjust the **Advanced Settings**:
   * **Enhanced Conversions** is enabled by default for qualified leads.
   * If you have already qualified leads in Octanist, you can use the **Backfill** option to retroactively send existing leads to Microsoft Ads.
3. Click **Complete Setup**.

Once active, the integration will appear as **Active** in your integrations overview. Octanist will now automatically send qualified and converted leads to Microsoft Ads.