Offline Conversion Tracking Made Easy
Octanist, the world's most trusted tool for easy-to-use offline conversion tracking. See which campaigns deliver not only leads, but also real clients. Our offline conversion tracking tool is designed to be as easily configurable as possible.
Integrations with all of your favorite tools
Optimize your Ads based on real results
Get these offline conversion data in your Ads and Analytics platforms, like Google Ads. These valuable insights help you improve your campaign performance.
Uncover Hidden Losses
Campaign 2 appears successful based on web tracking alone. However, with Octanist, you'll see it's actually losing money when offline data is considered.
Discover Untapped Potential
Campaign 6, previously underrated, shows strong offline results and deserves more attention. Octanist reveals these hidden opportunities.
How does octanist work?
Setting up octanist and getting your first insights is easier than you think.
Connect your website
Leads incoming!
Forget hard-to-set-up offline conversion tracking methods like the ever failing spreadsheets or Zapier setups. With Octanist, you simply use our WordPress plugin or set it up with our GTM template, made by us. It's easier than you think. Just follow the documentation for the WordPress plugin or Google Tag Manager setup. If you have any questions, don't hesitate to contact us, we'll help you to setup Offline conversion tracking for free.
Select and set up your platforms
Make those insights work for you
When you've set up your incoming integration, it's time to connect Octanist with your ad or analytics platforms. We support direct connections with Google Ads, Meta Ads, GA4, Microsoft Ads and LinkedIn Ads. Just follow the steps in our docs.
Advanced: If you want to set up connections with other tools, such as Mail Chimp, Piwik Pro etc, use the Google Tag Manager Server Container.
Qualify Leads
You have Losers and Winners
Leads are incoming. It's time to qualify your potential customers. Mark them as "Loser" if the lead did not become an order. If the Lead became a converted lead, insert a value and mark them as a "Winner".
Advanced: Next to "converted leads" we also support "qualified leads". This can be enabled in the General Settings area. You can also assign custom labels to leads.
See data in Platforms like Google Ads
Let's Optimize for real!
Once offline conversion tracking is set up and your leads are qualified, you'll start seeing this data appear overnight in the configured platforms. Now you can optimize and report on Qualified and Converted Leads, instead of just the number of leads.
Octanist Dashboard
What is your Lead-to-Order ratio? With our ever-improving built-in dashboard, you can access insights. With this overall reporting, you'll gain a clear view of how your online marketing efforts are performing.
Start now with the Offline Conversion Tracking Tool
Start tracking and follow up your offline leads. We will push them to Google Ads, Meta, GA4 and other marketing platforms. It will give you insights you were always looking for.
Extra info on Offline Conversion Tracking
Everything you need to know about Offline Conversion Tracking.
What is Offline Conversion Tracking?
Offline conversion tracking connects your online lead generation efforts with real-world outcomes, like closed deals, signed contracts, or paying customers. Instead of measuring success based only on form submissions or clicks, it shows you which campaigns truly drive business results. This means you can track the full customer journey, even if the final conversion happens offline (like over a phone call, email or in-person meeting).
Why Should Every Lead Gen Campaign Use It?
Because leads alone don't pay the bills, clients do. Without offline tracking, you might be scaling campaigns that bring in unqualified leads while ignoring those that generate real revenue. Offline conversion tracking tool Octanist, gives you the clarity to focus your budget on what actually works. Every lead gen campaign deserves that level of insight.
Can I get help with the setup?
Yes, you can contact us at support@octanist.com to get help with the setup.