We built the tool
we couldn't find.

John runs a digital marketing agency. Like a lot of agency owners, he kept running into the same uncomfortable conversation with clients: “Is this actually worth it?” We could show traffic, clicks, and leads, but once a deal moved into the CRM or closed offline, the thread went cold. The ad platforms had no idea. The attribution was broken.

Jorg, who was doing data and analytics work with us at the time, built a workaround. It worked until it didn't. Custom solutions like that tend to break, and maintaining them isn't a business.

That's when Ward said: “We could probably just build a proper tool for this.”

So we did. And when we saw the actual results, revenue flowing back to the platforms and campaigns finally optimizing on real outcomes, we knew we were onto something. What started as a side conversation became the thing we spend most of our time on.