+58% Qualified Applications with Offline Conversion Tracking
With Octanist, Comfor shifted from chasing applications to attracting qualified, hireable candidates. Smarter campaigns, lower costs, stronger hires, that’s the impact of offline conversion tracking with Octanist.
About Comfor Zorg BV
Comfor Zorg BV is a Dutch healthcare organization that provides residential care, home support, and day activities for people with dementia or somatic conditions. Their approach centers on personal attention, familiar routines, and maintaining autonomy for clients across small-scale, home-like locations.
In today’s tight healthcare labor market, where there are more open jobs than qualified applicants, attracting and retaining the right people is essential for Comfor’s growth. For them, every lead equals a job application, and what really matters is not just the number of applications, but how many of those applicants are truly qualified to deliver the warm, personalized care that defines Comfor.
The Challenge
Initially, Comfor invested heavily in online recruitment campaigns. Applications were coming in, but the HR team quickly realized that many of them were not suitable. The advertising budget was increasing, but the quality of applicants was not.
Their gut feeling was right: too much time was being wasted reviewing unqualified candidates.
The Solution: Octanist Offline Conversion Tracking
To solve this, Comfor partnered with Octanist. Together we implemented offline conversion tracking, directly connected with their ATS (Recruitee).
With Octanist:
- Every applicant could be marked as Qualified, Hired, or Lost.
- This qualification data was automatically sent back to Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.
- Campaigns could now be optimized not just for quantity of applications, but for the quality of applicants.
This revealed a surprising truth: the platform that drove the most applications, delivered very few qualified candidates. Instead, other channels (and specific campaigns within them) turned out to generate far more valuable applicants.
The Results (within 4 months)
- +18.2% more total applications
- +58.3% more qualified applications
- +34% higher share of qualified applications
- +58.3% stronger qualified-to-lost ratio
- -34% lower cost per qualified application
The Impact
Within just a few months, Comfor’s recruitment strategy transformed. Instead of chasing application volume, they were now driving more qualified candidates at a lower cost. HR saved time, advertising spend was used more effectively, and the organization attracted stronger applicants.
How Octanist Turned Applications Into Qualified Hires
Without Octanist, Comfor would still be optimizing campaigns for clicks, form fills and costs per lead. With Octanist, they now optimize for what really matters: qualified, hireable candidates.
Octanist helps organizations like Comfor move beyond surface-level metrics and make decisions based on real outcomes. The result? Smarter campaigns, lower costs, and stronger leads/hires.
If your organization is also looking to turn more leads into real value, Octanist can help you get there.