Overview
Route your lead conversion data through a GTM Server Container for maximum control, privacy compliance, and data quality. Server-side tracking ensures your conversion signals reach every connected marketing platform reliably, even when browser-side tracking is blocked.
Why server-side tracking?
Ad blockers, ITP, and browser privacy changes are making client-side tracking less reliable every year. A GTM Server Container processes data on your own infrastructure, bypassing these limitations. Your conversion signals arrive complete and on time, giving ad platforms the data they need to optimize effectively.
How Octanist connects to GTM Server
Octanist sends conversion events to your GTM Server Container via a secure webhook. From there, your server-side tags distribute the data to Google Ads, Meta, LinkedIn, and any other platform connected to your container, all in a first-party context. You maintain full control over what data is shared with each platform.
Use cases
Privacy compliance
Process conversion data server-side to maintain GDPR compliance while still feeding ad platforms the signals they need.
Data reliability
Bypass ad blockers and browser restrictions to ensure every conversion signal reaches your marketing platforms.
Multi-platform distribution
Send conversion data to all your ad platforms from a single server-side container. One integration, many destinations.
Data control
Decide exactly what data each platform receives. Enrich, filter, or transform events before they leave your server.
Conclusion
GTM Server Container is the most robust way to distribute your offline conversion data. With Octanist feeding events server-side, you get reliable data delivery, full privacy control, and better optimization across every connected platform.
