Overview
Most ad platforms optimize for clicks and form fills, but they can't see what happens after a lead submits a form. They don't know which leads became customers, which deals closed, or how much revenue each campaign actually generated.
Offline conversion tracking bridges that gap. Octanist captures every lead with full attribution data, tracks it through your pipeline, and sends conversion data, including actual revenue values, back to your ad platforms when leads convert.
The problem
When a lead fills out a form, calls your office, or signs a contract, Google and Meta have no idea. They keep optimizing for cheap clicks instead of the leads that actually become customers. You're left making budget decisions based on cost-per-lead, when what actually matters is cost-per-customer.
How Octanist solves this
Octanist captures click IDs (GCLID, FBC, MSCLKID, and more) from every form submission on your site, linking each lead to the exact ad that drove it. As leads move through your pipeline and get marked as qualified or won, Octanist automatically sends that conversion data back to your ad platforms, with revenue values attached.
The result: ad platform algorithms start optimizing for what actually drives revenue, not just form fills. Our customers see an average 32% revenue increase and 18% reduction in wasted ad spend.
Supported ad platforms
Octanist sends offline conversions to all major ad platforms via their official APIs. Each platform receives the click ID, conversion value, conversion time, and enhanced conversion data (hashed email and phone) for better matching accuracy.
Google Ads
GCLID-based conversion uploads with enhanced conversions. Supports Smart Bidding optimization for value-based strategies like Target ROAS.
Meta Ads
Conversions API integration sending FBC/FBP click IDs, hashed user data, and conversion values. Optimizes Facebook and Instagram campaigns.
Microsoft Ads
MSCLKID-based offline conversion goals with enhanced conversions enabled by default. 90-day conversion window automatically configured.
LinkedIn Ads
li_fat_id-based conversion tracking with configurable attribution windows. Supports QUALIFIED_LEAD and PURCHASE conversion types.
Conversion event mapping
Octanist supports multiple conversion events, not just one "conversion" action. You can create custom events like "Demo Booked", "Proposal Sent", or "Purchase", and map each event to a different conversion action per ad platform.
For example, your "Qualified Lead" event might map to a Google Ads conversion action called "Qualified Lead" and a Meta event called "Lead", while your "Won" event maps to Google Ads "Purchase" and Meta "Purchase". Each mapping is independent.
Enhanced conversions
When click IDs aren't available (e.g., cross-device journeys), enhanced conversions use SHA256-hashed first-party data to improve matching accuracy. Octanist automatically hashes email addresses and phone numbers before sending them to ad platforms.
- SHA256-hashed email address
- SHA256-hashed phone number
- DMA consent signals (ad_storage, ad_user_data, ad_personalization)
- Original event timestamp for accurate attribution
Use cases
High-value B2B sales
Long sales cycles where deals close weeks after the click. Send actual deal values back so Smart Bidding optimizes for revenue, not form fills.
Multi-location businesses
Track conversions across branches and attribute them to the specific campaigns and ad groups that drove each location's leads.
Agency reporting
Show clients exactly which campaigns drive real business outcomes. Report on cost-per-customer instead of cost-per-lead.
Recruitment advertising
Track which job ads lead to actual hires, not just applications. Optimize ad spend for quality candidates.
