Optimize for hires,
not applications

The recruitment advertising gap

Recruitment agencies and in-house teams spend heavily on job ads across Indeed, LinkedIn, Google, and other platforms. But they optimize for applications, not hires. A cheap-looking campaign might flood you with unqualified applicants, while the "expensive" one consistently produces great candidates.

Without connecting ad spend to actual hires, you can't optimize your recruitment advertising. Octanist bridges this gap by tracking candidates from application to hire and feeding that data back to your ad platforms.

Applicant pipeline

Track candidates from application to hire using Octanist's lead lifecycle. Each applicant is a lead: qualified when they pass screening, won when they're hired. The full pipeline gives you visibility into where candidates drop off and which sources produce the best talent.

ATS integration

Connect your Applicant Tracking System to Octanist for automatic stage sync. When a candidate moves stages in Recruitee or your ATS, Octanist updates the lead status automatically, with no manual data entry.

Source attribution

Know which job boards and campaigns produce the best candidates, not just the most applications. Octanist captures click IDs and UTM parameters from every application, linking each candidate to the exact ad that drove them.

Cost-per-hire

Calculate true cost-per-hire instead of cost-per-application. Octanist's dashboard shows you the real cost of hiring through each channel, so you can allocate your recruitment budget to the platforms that actually deliver.

Why recruitment teams choose Octanist