Overview
Export your lead and conversion data to Google BigQuery for advanced analytics, custom reporting, and long-term data warehousing. BigQuery gives you the power to run complex queries across your entire lead dataset at scale.
Why warehouse your lead data?
While Octanist gives you everything you need for day-to-day lead management, BigQuery unlocks deeper analysis. Join your lead data with other business datasets, run historical trend analysis, build custom attribution models, and create dashboards that answer the specific questions your business cares about.
How Octanist connects to BigQuery
Connect your BigQuery project with OAuth authentication, select the dataset and table, and Octanist will sync your lead data automatically. Every lead, status change, and conversion event is exported with full attribution data: click IDs, UTM parameters, timestamps, and values.
Use cases
Custom attribution
Build your own attribution models by joining Octanist lead data with ad platform spend data in BigQuery.
Looker Studio dashboards
Create rich, interactive dashboards in Looker Studio powered by your BigQuery lead data for stakeholder reporting.
Data warehouse
Maintain a long-term archive of all your lead data for compliance, auditing, and historical analysis.
Cross-dataset analysis
Join lead data with CRM, revenue, and ad spend data to build a unified view of your marketing performance.
Conclusion
BigQuery turns your Octanist data into a strategic asset. With your full lead history available for analysis, you can build the custom reports and attribution models that generic analytics tools can't provide.
