Overview
Send offline conversion data from Octanist back to Microsoft Ads to optimize your Bing and Microsoft Search Network campaigns. Give the algorithm the real-world signals it needs to find more high-value customers and reduce wasted spend.
Why offline conversions matter for Microsoft Ads
Microsoft Ads reaches a unique audience across Bing, Yahoo, and the Microsoft Audience Network. Without offline conversion data, the platform can only optimize for clicks and online events, missing the leads that actually turn into revenue. By closing this data gap, you unlock smarter bidding and better campaign performance.
How Octanist connects to Microsoft Ads
Octanist captures the Microsoft Click ID (MSCLKID) when a lead enters your system. As leads progress through your pipeline and convert, Octanist sends conversion events back to Microsoft Ads with the original click ID, value, and timestamp. The integration handles API authentication, batching, and error recovery automatically.
Optimize automated bidding
Microsoft's automated bidding strategies, Target CPA, Target ROAS, and Maximize Conversions, perform significantly better with offline conversion data. By telling Microsoft Ads which clicks led to real business outcomes, you help the algorithm allocate budget toward the keywords, audiences, and placements that drive actual revenue.
Use cases
B2B lead generation
Microsoft Ads indexes heavily toward professional audiences. Feed conversion data back to find more decision-makers like your best customers.
Desktop-first campaigns
Bing's desktop-heavy audience is ideal for B2B. Track which desktop clicks convert to optimize bidding for this high-intent segment.
Local services
Track which Microsoft Ads campaigns drive real appointments and calls for local businesses, not just form fills.
Cross-platform reporting
Compare Microsoft Ads performance against Google Ads using the same conversion data for accurate channel allocation.
Conclusion
Microsoft Ads is an underutilized channel for many advertisers. With Octanist feeding real conversion data back to the platform, you can unlock its full potential and reach a professional audience that your competitors are overlooking.
