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What Is Online to Offline Attribution?
Online to Offline Attribution connects digital campaigns to real-world business outcomes. With Octanist, you can track which leads become customers and send this data back to Google Ads, Meta, LinkedIn, and more.
The Gap Between Online Clicks and Offline Deals: How to Close It
Your campaigns generate clicks and leads, but which ones actually turn into customers? Discover how to connect online actions with offline results using privacy-safe tracking.
The Biggest Mistakes Marketers Make When Tracking Leads
Marketers often focus on lead volume, but without clear tracking, it’s easy to make costly mistakes. Learn which tracking errors to avoid and how to improve your lead quality and attribution.
The Essential Glossary for Offline Lead Tracking
Offline lead tracking comes with its own set of terms. This glossary gives you quick, clear definitions of the most important ones. With the explanation of these jargon and terms, you can track smarter and optimize with confidence.
How to Implement Enhanced Conversions with Gravity Forms (+ GTM Setup Guide)
Boost your Google Ads and Meta performance with Enhanced Conversions and Advanced Matching. Learn how to track Gravity Forms using Google Tag Manager, send first-party data, and integrate with tools like Octanist.
How Online Aannemer Prevented a Costly Mistake with Octanist
At Online Aannemer, we specialize in lead generation campaigns for our clients. For one fast-growing company looking to attract new job applicants, we launched both Google Ads and Meta (Facebook) campaigns, with the goal of boosting recruitment.
How Octanist Keeps Your Lead Data Secure
Learn how Octanist protects your lead data with GDPR-compliant practices, secure EU-based hosting, and strict access controls—no personal data shared with ad platforms.