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The Essential Glossary for Offline Lead Tracking
Offline lead tracking comes with its own set of terms. This glossary gives you quick, clear definitions of the most important ones. With the explanation of these jargon and terms, you can track smarter and optimize with confidence.
How to Implement Enhanced Conversions with Gravity Forms (+ GTM Setup Guide)
Boost your Google Ads and Meta performance with Enhanced Conversions and Advanced Matching. Learn how to track Gravity Forms using Google Tag Manager, send first-party data, and integrate with tools like Octanist.
How Online Aannemer Nearly Killed a Winning Campaign, Until Octanist Showed the Real Results
A recruitment campaign seemed to prove Facebook Ads beat Google Ads, until Octanist revealed which leads actually became hires. See how Offline Conversion Tracking changed everything.
How Octanist Keeps Your Lead Data Secure
Learn how Octanist protects your lead data with GDPR-compliant practices, secure EU-based hosting, and strict access controls—no personal data shared with ad platforms.
What is Offline Conversion Tracking (OCT)? And Why Should You Use It?
Learn everything you need to know about Offline Conversion Tracking (OCT)—how it helps you track offline actions, optimize ad spend, gain deeper insights, and add value to your business.
