Articles
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The Essential Glossary for Offline Lead Tracking
Offline lead tracking comes with its own set of terms. This glossary gives you quick, clear definitions of the most important ones. With the explanation of these jargon and terms, you can track smarter and optimize with confidence.
How to Implement Enhanced Conversions with Gravity Forms (+ GTM Setup Guide)
Boost your Google Ads and Meta performance with Enhanced Conversions and Advanced Matching. Learn how to track Gravity Forms using Google Tag Manager, send first-party data, and integrate with tools like Octanist.
How Online Aannemer Prevented a Costly Mistake with Octanist
At Online Aannemer, we specialize in lead generation campaigns for our clients. For one fast-growing company looking to attract new job applicants, we launched both Google Ads and Meta (Facebook) campaigns, with the goal of boosting recruitment.
How Octanist Keeps Your Lead Data Secure
Learn how Octanist protects your lead data with GDPR-compliant practices, secure EU-based hosting, and strict access controls—no personal data shared with ad platforms.
What is Offline Conversion Tracking (OCT)? And Why Should You Use It?
Learn everything you need to know about Offline Conversion Tracking (OCT)—how it helps you track offline actions, optimize ad spend, gain deeper insights, and add value to your business.
Changelog
Here you can find all the changes that we make to the Octanist platform