Overview
Connect Airtable to Octanist if your team follows up on leads there. When records change statuses in Airtable, the matching leads in Octanist update and the results go back to your ad platforms.
How it works
You sign in with Airtable and pick where your leads live and which statuses mean qualified, won or lost. Octanist checks for changes about once an hour and matches each record to a lead by email address or phone number.
Use the tool your team already uses
Not every team needs a CRM. If Airtable is where you track follow-up, that is enough for Octanist to tell your ad platforms which leads became customers.
Use cases
Status mapping
Choose which statuses count as qualified, won or lost.
Lead value
Use a value from Airtable as the conversion value when you track one.
Offline conversions
Qualified and won leads go back to the ad platforms you connected.
No webhooks to set up
Connect by signing in to Airtable.
Getting started
Open Integrations in Octanist and choose Airtable. Tell us which actions in Airtable mean qualified, won or lost, and our team sets up the connection with you.
