Overview
Close the loop between Snapchat ad swipes and real business outcomes. Octanist sends qualified leads and won deals back to Snapchat through the Conversions API, and can import Snapchat Instant Form submissions into the same pipeline you already use for website forms.
Why Snapchat CAPI matters
Snapchat's delivery system needs conversion signals to find people who actually become customers. Pixel events alone miss offline qualification and closed deals. Feeding those outcomes back through CAPI helps Snapchat optimize for value instead of cheap swipes.
How Octanist connects to Snapchat Ads
When a visitor swipes your Snapchat ad, Octanist stores the Snap Click ID (ScCid). As your team qualifies and converts leads, Octanist sends CAPI events with the click ID, hashed contact details, conversion value, and timestamp. Instant Form ads can also post submissions directly to Octanist, where they go through Form Mapping before a lead is created.
Lead forms included
Snapchat Instant Forms send the full lead payload to Octanist. Selected forms are imported and routed through Form Mapping. Won conversions from those leads are sent back to Snapchat so Snap can attribute the sale.
Setup in minutes
Connect Snapchat, pick the ad account and Snap Pixel, map Qualified and Won, then optionally import lead forms. Octanist handles the rest.
Use cases
App and mobile campaigns
Send qualified and purchased events back to Snapchat so mobile campaigns optimize for customers, not just installs or form fills.
Lead generation forms
Import Snapchat Instant Forms into Octanist and keep one mapping, qualification, and conversion workflow across channels.
Local and ecommerce
Pass purchase value and hashed identifiers so Snapchat can match offline and on-site conversions to ad swipes.
Spend and ROI
Pull Snapchat campaign spend into Octanist alongside conversions so you can compare cost and pipeline in one place.
Conclusion
Snapchat campaigns perform better when they learn from real outcomes. Octanist sends CAPI conversions and imports Instant Forms so Snapchat can optimize for the leads and sales that actually matter.
