Question 1

How does Octanist know which ad caused a call?

Accepted Answer

When someone lands on your site, the Octanist pixel replaces your phone number with a number from your own tracking pool. That number is linked to the visit, including the click ID, UTM parameters and landing page. When they call, the call is matched to that visit and becomes a lead with the same attribution as a form lead.

Question 2

How easy is it to set up?

Accepted Answer

If Octanist already runs on your website, there is nothing new to build. We set up your tracking numbers, you enter the number calls should be forwarded to, and you switch on call tracking in your Octanist pixel or WordPress plugin. From then on your phone number is swapped automatically, including click-to-call links. If you want full control, you can mark exactly which numbers on your site should be swapped.

Question 3

Can I get Call Tracking without an Octanist plan?

Accepted Answer

Call Tracking is an add-on to an Octanist plan, so your calls end up next to your form leads, attribution and conversion syncing. Only interested in Call Tracking? Talk to sales and we will see what makes sense for you.

Question 4

Will my current phone number be replaced?

Accepted Answer

Only on your website, and only for the visitor who sees the tracking number. Your own number doesn't change: every call to a tracking number is forwarded to it, with the caller's own number shown as caller ID. Your team picks up the phone exactly like they do today.

Question 5

Will my own phone number still be shown?

Accepted Answer

Yes. Visitors see your own number whenever all tracking numbers are in use, on pages you've excluded from call tracking, and in places you've marked to keep the original. Outside your website, like on your Google Business Profile, nothing changes unless you choose to use a static number there.

Question 6

What happens if someone calls my current number?

Accepted Answer

It rings exactly as it does today. Calls to your own number go straight to you and aren't tracked by Octanist.

Question 7

How many tracking numbers do I get?

Accepted Answer

We size your pool to your website traffic, so every visitor can get their own number. If your traffic grows, we add numbers to your pool.

Question 8

Are the tracking numbers mine?

Accepted Answer

Yes. The numbers in your pool are reserved for your account and are never shared with other Octanist customers.

Question 9

How long do I keep a tracking number?

Accepted Answer

For as long as Call Tracking is active on your account. Within your pool, each number is linked to one visitor while they browse your site and for a short while after, and then moves on to the next visitor.

Question 10

What happens if someone calls a dynamic number later?

Accepted Answer

The call still comes through to you. While the number is still linked to their visit, the call is attributed to that visit. After that, the number goes back into your pool, so a later call is attributed to whichever visitor has the number at that moment, or logged without ad attribution if nobody does. If the same person called that number before, the call is added to their existing lead.

Question 11

What happens when all tracking numbers are in use?

Accepted Answer

Visitors simply see your original phone number, so no call is ever lost. When your pool runs low, Octanist keeps the remaining numbers for visitors who came in through a paid ad.

Question 12

Is every call recorded?

Accepted Answer

No. Recording is off by default. When you turn it on, callers can hear a recording notice first, read out in English, Dutch, German or French, or played from your own audio file. Transcription and summaries are optional on top of that.

Question 13

Does every call become a lead?

Accepted Answer

A call becomes a lead once it is connected and lasts longer than a few seconds, so missed calls and quick hang-ups don't clutter your pipeline. When someone calls the same tracking number again, the call is added to their existing lead instead of creating a duplicate.

Question 14

Which ad platforms receive call conversions?

Accepted Answer

Call leads follow the same flow as form leads. Once you qualify a call or mark it as won, the outcome and deal value are sent to each ad platform you've connected and set up conversions for: Google Ads, Meta Ads, Microsoft Ads, LinkedIn Ads or Snapchat Ads. This works for calls from visitors who clicked an ad on that platform. Calls without a click ID, like most calls to a static number, usually can't be sent.

Question 15

What happens if I go over my plan?

Accepted Answer

Everything keeps working. Extra usage is billed at €10 per 1,000 extra website sessions and €0.20 per extra call.

Question 16

What do static numbers cost?

Accepted Answer

Every Call Tracking plan includes one static number for use outside your website, like on a print ad, a business card or your Google Business Profile. Each extra static number is €1.25 per month.

Question 17

What happens if someone calls a tracking number after I cancel?

Accepted Answer

The call is no longer forwarded. Dynamic numbers disappear from your website as soon as call tracking is switched off, so only people who wrote down a tracking number earlier are affected. If you've printed a static number somewhere, replace it before you cancel.

Call Tracking

What is Call Tracking?

How it works

Dynamic vs Static

Dynamic Call Tracking

Static Call Tracking

Not just calls. Outcomes too.

Deals and revenue
included

SEO gets tracked too

Turn every conversation
into a summary

Record

Transcribe

Summarize

One system.
Every entry point covered.

Call Tracking
Pricing

Small

Medium

Large

Custom

Frequently asked questions