Overview
Close the loop between TikTok ad clicks and real business outcomes. Octanist sends qualified leads and won deals back to TikTok through the Events API, and imports TikTok Instant Form leads into the same pipeline you already use for website forms.
Why the TikTok Events API matters
TikTok's delivery system learns from the conversions you send it. Pixel events stop at the form submit and miss offline qualification and closed deals. Feeding those outcomes back through the Events API helps TikTok optimize for leads that become customers instead of cheap form fills.
How Octanist connects to TikTok Ads
When a visitor clicks your TikTok ad, Octanist stores the TikTok Click ID (ttclid). As your team qualifies and converts leads, Octanist sends events to your TikTok Pixel with the click ID, conversion value, currency, and timestamp. With enhanced conversions on, SHA-256 hashed email and phone improve matching, and you can choose to send leads without a click ID too.
Lead forms included
New TikTok Instant Form leads arrive in Octanist in real time, for every form in the ad account, including forms you create later. Name, email, and phone are pre-mapped in Form Mapping, and leads are imported from the moment you connect. As those leads are qualified or won, Octanist sends the status to a TikTok CRM Event Set using TikTok's lead ID, which powers Lead Quality Optimization. The connecting TikTok user needs Admin access on the ad account to import leads.
Setup in minutes
Connect TikTok, pick the ad account and Pixel, and map Qualified and Won. To import Instant Form leads, make sure your TikTok user has Admin access on the ad account, choose a CRM Event Set, then map its events to funnel stages in TikTok Events Manager so lead generation campaigns can optimize for deeper outcomes.
Use cases
Lead generation ads
Import TikTok Instant Form leads into Octanist and keep one mapping, qualification, and conversion workflow across channels.
Deep-funnel optimization
Send qualified and won statuses to a CRM Event Set so TikTok optimizes lead campaigns for lead quality, not just volume.
Website conversions
Pass deal value, currency, and hashed identifiers to your TikTok Pixel so TikTok can match offline sales to ad clicks.
Spend and ROI
Pull TikTok campaign spend, impressions, and clicks into Octanist daily so you can compare cost per lead and ROAS in one place.
Conclusion
TikTok campaigns perform better when they learn from real outcomes. Octanist sends Events API conversions and imports Instant Form leads so TikTok can optimize for the leads and sales that actually matter.
