Overview
Stream lead conversion events directly into Google Analytics 4 to get a complete picture of your customer journey. See exactly which channels, campaigns, and pages drive real business outcomes, not just sessions and pageviews.
Why send conversions to GA4?
Google Analytics 4 gives you powerful tools for understanding user behavior, but out of the box it only tracks what happens on your website. The most important part of the journey, when a lead becomes a customer, happens offline. Without that signal, your GA4 reports tell an incomplete story, making it impossible to know which traffic sources actually drive revenue.
How Octanist connects to GA4
Octanist sends conversion events to GA4 via the Measurement Protocol whenever a lead changes status to qualified or won, or when a value is assigned. Each event carries the original client ID and session data, so GA4 can attribute the conversion back to the correct source, medium, and campaign. Your existing GA4 reports, explorations, and audiences automatically include this offline data.
Unlock full-funnel reporting
With offline conversions flowing into GA4, you can build reports that span the entire funnel, from first click to closed deal. Compare channels not just by traffic volume but by actual revenue generated. Create audiences based on high-value converters and use them for remarketing. Feed the data into Looker Studio dashboards for stakeholder reporting that tells the real story.
Quick setup
Connect your GA4 property to Octanist by entering your Measurement ID and API secret. Map your lead statuses to GA4 events, and Octanist handles the rest, sending events with proper attribution data, managing rate limits, and ensuring delivery reliability.
Use cases
Full-funnel attribution
See which traffic sources and campaigns drive actual conversions, not just form submissions, in your GA4 reports.
Revenue reporting
Build Looker Studio dashboards that show real revenue per channel, giving stakeholders the metrics that matter.
Audience building
Create GA4 audiences from your highest-value converters and use them for targeted remarketing campaigns.
Cross-channel comparison
Compare organic, paid, social, and referral channels by actual business outcomes rather than engagement metrics.
Conclusion
Turn GA4 from a traffic analytics tool into a revenue intelligence platform. With Octanist streaming offline conversions into your GA4 property, every report reflects what actually matters: real business results.
