Overview
Connect Odoo CRM to Octanist so opportunity updates in your sales pipeline automatically update lead statuses. When an Odoo opportunity reaches the stages that matter, Octanist can mark the matching lead as qualified, won, or lost and send the right conversion signals to your ad platforms.
How it works
Odoo sends CRM opportunity changes to Octanist through an automation webhook. Octanist maps the Odoo stage IDs from that webhook to your lead lifecycle statuses. Expected revenue is used as the conversion value when Odoo provides it, with fallback values available for opportunities without revenue data.
Built for Odoo webhooks
Odoo standard webhooks send the stage as a numeric stage ID instead of a readable stage name. Octanist supports this directly, so you can map those stage IDs to your qualified and won statuses without custom Odoo development. Lost opportunities can also be detected when Odoo sends Active as false.
Use cases
Stage ID mapping
Map Odoo CRM stage IDs to Octanist statuses so your sales pipeline drives conversion tracking.
Webhook-based updates
Use Odoo automation rules to send opportunity updates to Octanist when CRM records change.
Revenue-aware conversions
Use expected revenue from Odoo as the conversion value, with fallback values for incomplete opportunities.
Ad platform optimization
Feed qualified and won lead outcomes from Odoo back into your connected ad platforms automatically.
Conclusion
Odoo CRM holds the sales outcome data your ad platforms need. Octanist connects those opportunity updates to your lead tracking and conversion syncing, so campaigns can optimize for real pipeline progress and revenue.
