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The Google Ads integration uses the Offline Conversions API, allowing Octanist to automatically upload qualified and converted leads into Google Ads for better campaign optimization.

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Table of Contents

  1. Connect Your Google Ads Account
  2. Map Your Conversions
  3. Finalize Setup

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1. Connect Your Google Ads Account

  1. In the Octanist dashboard, navigate to Integrations and click Add Integration.
  2. Go to Ad Platforms and click Set Up next to Google Ads.
  3. If prompted, grant the required Google permissions.
  4. Select the Google Ads account you want to connect (e.g., your company account).
  5. Click Continue.
If you’ve previously granted permissions, you’ll skip the authorization screen and go straight to account selection.

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2. Map Your Conversions

In this step, you’ll link your Octanist lead stages to Google Ads conversion actions.
  1. For each lead stage, either select an existing conversion from your Google Ads account or create a new one.
  2. Map the following:
    • Qualified Lead → select or create the corresponding Google Ads conversion.
    • Converted (Won) Lead → select or create the corresponding Google Ads conversion.
  3. Click Next Step.
If you’ve already set up conversion actions in Google Ads, they’ll appear here ready to select.

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3. Finalize Setup

  1. Give the integration an internal name so you can easily identify it later (e.g., Company Name – Google Ads).
  2. Review the advanced settings:
    • Enhanced Conversions for Leads is enabled by default for improved match rates.
    • Enable Backfill Existing Leads if you want to retroactively upload leads that were qualified or converted before this integration was activated.
  3. Click Complete Setup.
Your Google Ads Offline Conversions integration is now active. Octanist will automatically upload your qualified and converted leads to Google Ads. If you need assistance, reach out to support@octanist.com.